Last Updated: 21/10/2025

Privacy Policy

Welcome to Lustyn, a social media and dating platform where meaningful connections flourish. Your privacy and data protection are fundamental to our service. This comprehensive policy explains how we collect, use, protect, and respect your personal information while facilitating genuine social interactions and romantic connections.

1. About This Policy

Lustyn is a social networking and dating platform operated by Lustyn Ltd (Company No. SC861042, Scotland). We connect people through shared interests, location-based discovery, and authentic social interactions. This policy applies to all users of our web-based platform and covers how we handle personal data in compliance with UK GDPR, the Data Protection Act 2018, and other applicable privacy laws.

2. Information We Collect

2.1 Account & Profile Information

  • Registration Data: Username, email address, secure password hash, and date of birth (to verify you are 18+)
  • Profile Content: Photos, bio, interests, relationship preferences, and other information you choose to share publicly
  • Social Preferences: Dating goals, interests, lifestyle preferences, and matching criteria you set
  • Age Verification: When required by law or our safety policies, information to verify your identity and age through our trusted verification partners
  • Location Data: General location for matching purposes (only when you enable location services)

2.2 Communications & Content

  • User-Generated Content: Posts, images, videos, and other content you share on the platform
  • Private Messages: Direct communications between users, protected with RSA-2048 end-to-end encryption. Encryption keys are generated and stored only on your device - we cannot access, read, or decrypt message content
  • Support Communications: Information you provide when contacting our customer support team
  • Community Interactions: Likes, comments, shares, and other social interactions on the platform

2.3 Premium Services & Billing

  • Subscription Information: Premium membership status, features accessed, and subscription preferences
  • Payment Processing: Billing name, address, and payment method details processed securely by our payment partners
  • Transaction Records: Purchase history, renewal dates, and billing communications
  • Payment Security: We store only necessary payment tokens and the last four digits of payment methods. Complete payment details are handled exclusively by PCI-compliant payment processors

2.4 Technical & Usage Data

  • Device Information: IP address, device type, operating system, browser version, and unique device identifiers
  • Platform Analytics: How you navigate and interact with Lustyn, including features used, content viewed, and time spent on different areas
  • Performance Data: Server logs, error reports, and technical metrics to maintain service quality and security
  • Security Monitoring: Information to detect and prevent fraud, abuse, and unauthorized access

3. How We Use Your Information

3.1 Core Platform Services

  • Social Networking: Enable profile creation, content sharing, and community interactions
  • Matching & Discovery: Connect you with compatible users based on your preferences and location
  • Communication Tools: Facilitate secure messaging and social interactions between members
  • Content Personalization: Show relevant profiles, content, and community recommendations
  • Safety & Moderation: Maintain community standards and protect user safety through content moderation

3.2 Business Operations

  • Account Management: Create, maintain, and support your Lustyn account
  • Premium Services: Process subscriptions, manage billing, and provide enhanced features
  • Customer Support: Respond to inquiries, resolve issues, and provide assistance
  • Platform Improvement: Analyze usage patterns to enhance user experience and develop new features
  • Business Communications: Send service updates, feature announcements, and important notifications

3.3 Legal Compliance & Safety

  • Age Verification: Ensure all users meet minimum age requirements (18+)
  • Fraud Prevention: Detect and prevent fraudulent activity, spam, and abuse
  • Terms Enforcement: Monitor compliance with our Terms of Service and Community Guidelines
  • Legal Obligations: Comply with applicable laws, regulations, and legal requests
  • User Protection: Maintain a safe environment for authentic social connections

4. Legal Basis for Processing (UK/EU Users)

For users in the UK and European Economic Area, we process personal data based on these legal grounds:

  • Contract Performance: Processing necessary to provide Lustyn services according to our Terms of Service
  • Legitimate Interests: Our legitimate business interests in operating a safe, effective social platform, including fraud prevention, service improvement, and user safety
  • Consent: Your explicit consent for specific processing activities, such as marketing communications or optional features
  • Legal Compliance: Processing required to meet legal obligations, including age verification and safety regulations
  • Vital Interests: In rare cases, processing necessary to protect someone's life or physical safety

5. Information Sharing & Disclosure

5.1 Public Profile Information

  • Profile photos, bio, interests, and content you post publicly are visible to other Lustyn users
  • Your username and activity status may be visible to users you interact with
  • Location information is shared only in general terms (city/region) and only if you enable location features
  • You control what information appears on your public profile

5.2 Service Providers & Partners

  • Payment Processing: Trusted payment partners to handle subscription billing and transactions
  • Cloud Infrastructure: Reliable hosting providers to store and deliver platform content securely
  • Age Verification: Certified verification partners to confirm user eligibility
  • Customer Support: Support platforms to assist with user inquiries and issue resolution
  • Analytics & Security: Privacy-focused tools to improve service quality and prevent abuse
  • Content Moderation: AI-powered tools and human moderators to maintain community standards

All service providers are contractually bound to protect your data and use it only for specified purposes.

5.3 Legal Disclosures

  • We may disclose information in response to valid legal requests (court orders, subpoenas)
  • To protect the rights, property, or safety of Lustyn, our users, or the public
  • To detect, prevent, or address fraud, security breaches, or illegal activity
  • To enforce our Terms of Service or investigate policy violations

5.4 Business Changes

  • If Lustyn undergoes a merger, acquisition, or asset sale, user information may be transferred
  • We will provide notice before your information becomes subject to a different privacy policy
  • You will have choices regarding how your data is handled in such circumstances

We never sell personal information to third parties for marketing or advertising purposes.

6. Data Retention

  • Active Accounts: We retain account data while your account is active and for reasonable periods afterward
  • Deleted Accounts: Most personal data is deleted within 30 days of account deletion
  • Payment Records: Billing information retained for 7 years to comply with financial regulations
  • Security Logs: Technical logs kept for 12-24 months for security and fraud prevention
  • Legal Holds: Information may be retained longer when required by law or ongoing legal matters

7. Data Security & Protection

  • Industry-Standard Encryption: All data is encrypted in transit and at rest using strong encryption protocols
  • End-to-End Message Encryption: Private messages use RSA-2048 encryption with device-only key storage
  • Secure Infrastructure: Multi-layered security controls, regular security audits, and vulnerability assessments
  • Access Controls: Strict employee access controls and regular security training
  • Payment Security: PCI DSS compliant payment processing with tokenization
  • Incident Response: Comprehensive procedures for detecting and responding to security incidents

While we implement robust security measures, no system is completely immune to security risks. We continuously monitor and improve our security practices.

8. Cookies & Tracking Technologies

8.1 Essential Cookies

  • Authentication: Keep you logged in securely across pages
  • Security: Protect against cross-site request forgery and other attacks
  • Session Management: Maintain your preferences during your visit
  • Platform Functionality: Enable core features like messaging and profile viewing

8.2 Analytics & Performance

  • Usage Analytics: Understand how users interact with the platform to improve features
  • Performance Monitoring: Track page load times and identify technical issues
  • Error Reporting: Detect and fix bugs that affect user experience

8.3 Cookie Management

You can control cookies through your browser settings:

  • Block or delete cookies (note: this may affect platform functionality)
  • Set preferences for different types of cookies
  • Use private browsing mode

Essential cookies are necessary for core platform functionality and cannot be disabled while using Lustyn.

9. Your Privacy Rights & Choices

9.1 Account Control

  • Profile Management: Update profile information, photos, and preferences anytime
  • Privacy Settings: Control who can see your profile and contact you
  • Content Control: Choose what content appears in your feed
  • Location Settings: Enable or disable location-based features
  • Notification Preferences: Customize email and platform notifications

9.2 UK/EU Data Subject Rights

If you're in the UK or EU, you have these additional rights:

  • Access: Request a copy of your personal data and how it's processed
  • Rectification: Correct inaccurate or incomplete information
  • Erasure: Request deletion of your personal data (subject to legal limitations)
  • Portability: Receive your data in a machine-readable format
  • Restriction: Limit how we process your data in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Withdrawal: Withdraw consent for consent-based processing

To exercise these rights, contact [email protected]. We'll respond within 30 days.

9.3 Account Deletion

  • You can delete your account anytime through account settings
  • Account deletion removes your profile from public view immediately
  • Most personal data is permanently deleted within 30 days
  • Some information may be retained for legal compliance or security purposes

10. International Data Transfers

  • Lustyn operates primarily from the UK with servers located in secure, GDPR-compliant facilities
  • When data is transferred outside the UK/EEA, we ensure adequate protection through:
    • Standard Contractual Clauses approved by data protection authorities
    • Adequacy decisions for countries with equivalent protection
    • Other lawful transfer mechanisms as appropriate
  • Your data receives the same level of protection regardless of where it's processed

11. Age Requirements & Verification

  • Minimum Age: Lustyn is only for users 18 years of age and older
  • Age Verification: We use trusted verification partners to confirm user eligibility
  • Content Protection: Age verification enables access to age-appropriate content
  • Compliance: We comply with UK online safety requirements and international best practices

12. Updates to This Policy

  • We may update this Privacy Policy to reflect service changes or legal requirements
  • The current version is always available at lustyn.com/privacy
  • We'll notify you of material changes via email or platform notification
  • Continued use of Lustyn after updates indicates acceptance of the revised policy
  • You can always review previous versions by contacting us

13. Contact & Data Protection

For privacy questions, data subject requests, or concerns:

  • Privacy Officer: [email protected]
  • General Support: [email protected]
  • Postal Address: Lustyn Ltd, 22 Mayfield Road, Hamilton, ML3 9LN, Scotland, UK
  • Data Protection Authority: You can also contact the UK Information Commissioner's Office (ICO) if you have concerns about how we handle your data

Your privacy is essential to building the trusted, authentic community that makes Lustyn a place where meaningful connections can flourish. Thank you for being part of our community.